Many people seeking media exposure reach out to public relations experts for help. Depending on their level of expertise, you may end up paying a pretty penny for your time to shine in the media spotlight.
But if you know how to write and have a solid list of contacts, you may save yourself some money and discover how you can get your own free publicity.
•Step 1
Write a press release. This is a common way to get information into the hands of the media. Keep the release simple and clear. Don't forget to include contact information.
•Step 2
Use any connections you have. Is your neighbor a reporter? Does your cousin or friend work at the local newspaper? Ask them for help or contacts.
•Step 3
Email your contacts about your newest venture. You never know who knows who and the connections that may extend well beyond your immediate list. Be sure to include your contact the information.
•Step 4
Get personal. Stories are better told through the people they impact and getting coverage is more likely if you include a personal angle in your pitch.
•Step 5
Think about what is unique. Fresh stories and new angles are helpful when trying to get your story in print or on the air.
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1 comments:
Bev,
Thank you for this clear, concise and incredibly helpful advice! For those of us who wish to expand our presence on the Internet or elsewhere, your words are right on and provide suggestions we all need to follow. This is where your expertise truly shines--you're the BEST!
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